Speaking at SportNXT, a three-day thought leadership summit in Melbourne, leading media executives urged a more symbiotic relationship between broadcasters and rights-holders to avoid being surpassed by more dynamic organisations.
At a discussion on ‘Sport & Media in 2030’, all panellists were adamant that "broadcasters will have to reimagine and reinvent themselves to stay ahead of the game", said Sanjog Gupta, chief executive of Disney-owned Indian pay-television broadcaster Star Sports. “Profound and generational [changes] in consumer behaviour are underway,” he added.
You need to have a subscription to access this content
If you would like more information on our Media product please contact our sales team
Already have an account? Sign in here