England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.
The new deal with Racing Victoria, the representative body of the state’s four racing clubs, covers domestic and international broadcast rights, plus digital rights.
Nine’s capture of additional National Rugby League free-to-air rights helped drive a record fee for the Aussie Rules Australian Football League, as both codes agreed new deals this month.
The National Rugby League’s decision to accelerate its sales process means the two biggest sport properties in Australia will negotiate new deals simultaneously.
Formula One Management earned a significant increase in the value of its rights in Australia last month by allowing a pay-television broadcaster to acquire rights to the championship for the first time in the country.