Sports rights agency Spring Media will open a new office in Mexico City.
Spring Media’s Mexico operation will be fronted by Vanessa Velazquez, who joined the company this month. Velazquez has 18 years of experience in the television industry, most recently as programming and acquisitions manager for Mexican production and distribution company PCTV where she was responsible for its six in-house networks.
Spring Media is headquartered in Stockholm, Sweden, with other regional offices in Hamburg, Germany and Astana, Kazakhstan.
José Moreno, partner and co-founder of Spring Media, said: “Vanessa’s extensive knowledge, experience and contacts will further strengthen our position in Latin America. With local presence in Mexico City we can develop our cooperations and service offerings to clients and broadcast partners in the region.”
Elsewhere, Marcus Alm has joined Spring Media’s broadcast operations team in Stockholm to strengthen its outside production, satellite and IP distribution services. Alm has worked in production planning and delivery at major sporting events such as the International Handball Federation World Championships and the International Ice Hockey Federation World Championships.