Spring Media to distribute global European Cricket League rights

The Spring Media agency has agreed a deal with the new European Cricket League to distribute the global rights of the competition’s inaugural 2019 edition.

The competition will pit the national club cricket champions from eight of the most significant cricket markets outside of the UK and Ireland in a round-robin T10 format at the La Manga resort in Spain on July 29.

The competition is the brainchild of former Western Australian cricketer and hedge fund manager Daniel Weston who identified an appetite for cricket on the European continent after posting clips of the German national cricket team on Facebook. He has secured investment from high profile backers including former Team Marketing executive Frank Leenders and Fifa’s former director of broadcasting Roger Feiner.

In a recent interview with SportBusiness Professional, Leenders said the ECL’s ambition was to target micro-communities of Indian ex-pats in Europe and viewers and sponsors on the Indian subcontinent. “The Indian people not only want to see [Indian cricket captain] Virat Kohli,” he said “As long as it’s good cricket and it’s competitive and competitively balanced, they like to see Indian, Pakistani, German people play in Europe, which for them is still an exotic place.”