HomeNewsCricketGlobal

Spring Media to distribute global European Cricket League rights

The Spring Media agency has agreed a deal with the new European Cricket League to distribute the global rights of the competition’s inaugural 2019 edition.

The competition will pit the national club cricket champions from eight of the most significant cricket markets outside of the UK and Ireland in a round-robin T10 format at the La Manga resort in Spain on July 29.

The competition is the brainchild of former Western Australian cricketer and hedge fund manager Daniel Weston who identified an appetite for cricket on the European continent after posting clips of the German national cricket team on Facebook. He has secured investment from high profile backers including former Team Marketing executive Frank Leenders and Fifa’s former director of broadcasting Roger Feiner.

In a recent interview with SportBusiness Professional, Leenders said the ECL’s ambition was to target micro-communities of Indian ex-pats in Europe and viewers and sponsors on the Indian subcontinent. “The Indian people not only want to see [Indian cricket captain] Virat Kohli,” he said “As long as it’s good cricket and it’s competitive and competitively balanced, they like to see Indian, Pakistani, German people play in Europe, which for them is still an exotic place.”

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr