StarHub, Singtel secure Uefa club competition coverage

Singapore telcos StarHub and Singtel have signed carriage deals with pay-television broadcaster beIN Sports for coverage of the Uefa Champions League and Europa League.

StarHub’s season-long deal comes after neither telco managed to strike a long-term agreement with rights-holder beIN when the 2018-19 Champions League and Europa League group stages began last month.

Johan Buse, chief of StarHub’s consumer business group, said in a statement: “We are grateful for our customers’ understanding and thank them for their patience during this period. We remain committed to ensuring that our content offering provides customers with a wide range of sporting events.”

Singtel broadcast 16 matches from the 2018-19 season’s first game week and earlier stated that it will offer 10 matches from this week’s Champions League fixtures. Singtel today (Monday) said it had reached an agreement with beIN to air live Champions League and Europa League matches on Singtel TV as part of the World Sports+ add-on pack, as well as the Action Trio, Variety and Value packs.

The Uefa competitions will now feature in Singtel’s football portfolio alongside the English Premier League, FA Cup and EFL; Dutch Eredivisie; and Chinese Super League. Goh Seow Eng, managing director of home at the Consumer Singapore division of Singtel, said: “We thank our customers for their patience as we engaged the rights-owner for many months.”

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.