International media company Tinopolis, which owns UK sports production and media firm Sunset+Vine, is up for sale, according to The Guardian.
The UK newspaper said Tinopolis has circulated a memorandum to a number of media owners and private equity companies that says the firm is considering a range of options, including a sale.
The production company is thought to make around £25m (€28.9m/$30.6m) in profits. With a typical sale price usually about 10 times earnings the company could be valued at as much as £300m. The Guardian said first-round bids by interested parties are due to be lodged imminently.
Tinopolis previously held takeover talks in 2014. MSD Capital, the venture capital firm chaired by computer entrepreneur Michael Dell, and Canadian film and television company Entertainment One, were both linked to the talks.
UK commercial broadcaster ITV also studied an investment in 2014 and The Guardian said it could be a potential bidder.
Sunset+Vine’s sports portfolio includes a lucrative production contract with UK pay-television broadcaster BT Sport for its coverage of football’s English Premier League and Uefa Champions League, along with rugby union’s English Premiership.