SuperSport scores Nigerian football deal

African pay-television broadcaster SuperSport has agreed a four-year rights deal, from 2015-16 to 2018-19, for the Nigeria Professional Football League, the top division of football in the West African country.

The deal between SuperSport and the NPFL is worth N5.4bn (€25.6m/$33.5m), according to The Punch newspaper.

Under the terms of the agreement, SuperSport will broadcast live matches and highlights from the NPFL to its customers across the continent.

The deal has been structured to allow Nigerian free-to-air broadcasters to sign partnerships with SuperSport to provide live coverage of games in Nigeria.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.