SuperSport strikes Premier League rights deal

African pay-television broadcaster SuperSport has extended its rights for the English Premier League for three seasons, from 2013-14 to 2015-16.

SuperSport acquired live rights for all 380 matches per season in sub-Saharan Africa, including South Africa and Nigeria.

Reuters reported that the Premier League secured an increase in its rights fee compared to the current cycle, 2010-11 to 2012-13, in which SuperSport also acquired the rights in the region.

“The Barclays Premier League has been a mainstay of SuperSport’s offering for many years and we are delighted to have once again extended the partnership,” SuperSport chief executive Happy Ntshingila said.

In August, SuperSport acquired rights for the English Championship, the second tier of football in England below the Premier League, and the English League Cup in a deal covering sub-Saharan Africa and running for five seasons, from 2012-13 to 2016-17.