Pan-Asian pay-television broadcaster Taj Television has agreed a worldwide rights deal with the West Indies Cricket Board, the sport’s governing body for the group of Caribbean islands, covering seven years, from 2013 to 2019.
Taj will be responsible for distributing all media rights for the West Indies teams’ cricket matches on a global basis, except for terrestrial broadcast rights in the Caribbean.
Taj will also produce all coverage of West Indies cricket for broadcast partners worldwide. Free-to-air broadcasters in the Caribbean will also be able to utilise the feed.
Financial details were not revealed.
“We are extremely delighted to continue our longstanding association with Taj TV Limited, who has been our media rights partner previously and with whom we have had a solid and mutually beneficial relationship,” West Indies Cricket Board president Julian Hunte said.
Atul Pande, chief executive of Taj Television, said: “This deal underscores our commitment to building our cricket business in the subcontinent and globally. The recent upsurge in the West Indies team quality further reinforces our view about our relationship with West Indies cricket going forward.”