California-based technology startup Thuuz has expanded its operations in automated sports video highlight production with a new deal to support Kayo Sports, an Australian streaming service.
Thuuz will support the development and distribution of automated video highlights from events such as the ICC Cricket World Cup, Rugby World Cup, and Australian cricket, among others.
Kayo Sports, part of the Foxtel Group, is a new multisport subscription streaming service that in addition to Australian content has distribution rights to overseas properties such as the NBA, Major League Baseball, Serie A and the Bundesliga, among others through deals with programmers such as ESPN and Fox Sports.
The deal marks a continuation of Thuuz’ evolution into automated highlights beyond its original legacy business of measuring excitement levels for live games, and is the company’s first agreement in Australia.
“This partnership will give fans the ability to view the very best moments of a match in a condensed highlights package on their favorite device soon after the event is finished,” said Warren Packard, Thuuz chief executive.