HomeNewsUS College SportUSA

Texas schools benefit from return of Big 12 championship game

Texas’ two Big 12 college sport programs surpassed $20m (€17.5m) in media-rights revenue for the 2017-18 academic year, with the return of the Big 12 championship game having boosted the accounts.

The SportsDay website reports that Texas Tech University posted $21.1m in media-rights revenue, with the University of Texas at Austin (UT) reporting $20.7m. It marks a significant increase on the previous year, when each school reported less than $17.6m.

American football revenue provided the majority of revenue, with UT’s Longhorns earning $18.5m. Tech’s Red Raiders American football team earned $15.4m.

SportsDay reported that Tech significantly outperformed UT in basketball revenue, picking up $5.7m compared to $1.6m.

The Big 12’s championship American football game was reintroduced during the 2017-18 academic year, which SportsDay noted generated some $30m in media-rights revenue for schools.

Most recent

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.