Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley FC Women.
The former deal is described as a ‘first-of-its-kind’ agreement and will see the Chinese social media company become the primary sponsor of the Welsh side, which was the subject of a high-profile takeover by Hollywood stars Rob McElhenney and Ryan Reynolds at the end of last year, for the next two seasons.
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