The TV Media Sport agency has agreed a four-year deal to distribute rights to the International Association of Athletics Federations’ World Athletics Series events across sub-Saharan Africa.
TV Media Sport sold rights for this year’s IAAF World Indoor Championships in Poland across the same 49 African countries where it will now market the World Athletics Series for the next four years.
The rights, which include two World Championships, Beijing 2015 and London 2017, have been sold by Eurovision, the television producer operated by the European Broadcasting Union, which is the IAAF's broadcast rights partner for Europe and Africa.
TV Media Sport will distribute a dedicated signal for all events with commentaries in French and English.