TV3 lands MotoGP rights package, DAZN partners up with Márquez

Catalan public-service broadcaster TV3 will cover the MotoGP motorcycling championship for the first time in three decades after agreeing a sublicensing deal with sports streaming service DAZN.

DAZN is set to launch in Spain this month, with MotoGP one of its prime rights assets having agreed a four-year rights deal, covering the 2019 to 2022 seasons.

TV3 last broadcast MotoGP in 1988, but has agreed a deal that will grant it live rights to the Argentinian Grand Prix on March 31 and the season-ending race in Valencia, Spain on November 17.

The coverage of these two events includes the qualification sessions, plus the Moto3, Moto2 and MotoGP races. TV3 will also broadcast a one-hour highlights programme for every grand prix during the 2019 season.

Meanwhile, DAZN has stepped up preparations for its Spanish launch by agreeing a brand ambassador deal with local hero Marc Márquez. The reigning MotoGP champion, who has won five titles in total, will promote the brand in Spain as the face of the streaming service until 2021.

Along with MotoGP, DAZN has also secured other premium sports rights in Spain including football’s English Premier League and basketball’s EuroLeague.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.