TVP to cover remainder of 2018-19 Polish Ekstraklasa

Polish public-service broadcaster TVP has agreed a sublicensing deal with pay-television broadcaster NC Plus that ensures the Ekstraklasa, the country’s top-tier football league, will receive free-to-air exposure for the remainder of the 2018-19 season.

TVP will broadcast one match from each of the remaining 11 rounds of the 2018-19 season, beginning with Wisła Kraków v Legia Warsaw on Sunday. The matches will be broadcast on TVP1, TVP2, TVP3 or TVP Sport, streamed at tvpsport.pl and vod.tvp.pl and via mobile applications TVP Sport and TVP VOD. Under an agreement with the Ekstraklasa, TVP has broadcast a match from the final round of the season for the past four years.

The agreement will bring an early start to the rights model employed by the league for the forthcoming two seasons. The Ekstraklasa agreed in December deals for the 2019-20 and 2020-21 campaigns with TVP and pay-television broadcaster NC Plus. NC Plus acquired rights to all 296 matches per season, while TVP secured a package of 37 matches representing one game per round to be broadcast on Saturday or Sunday.

Commenting on the new agreement, TVP president Jacek Kurski said: “I promised that if Telewizja Polska [TVP] received compensation for persons legally exempt from paying the subscription, the broadcast of one match from each round of the current season will be present on the antennas of Telewizja Polska, available to everyone. I kept my word.”

Ekstraklasa president Marcin Animucki revealed that the league had first proposed a sublicensing agreement to NC Plus a few months ago. He added: “This is a great promotion for the league, which will surely translate into an increase in viewership of games and benefits for clubs.”


Most recent

Pay-television broadcaster Canal Plus’s surprise move to share all its English Premier League rights in France for the 2019-22 cycle with telco Altice was related to a carriage deal secured late last year with Altice, SportBusiness Media understands. This deal enabled Canal’s platform to show RMC Sport channels, allowing it access to the Uefa Champions League.

The value of the Israeli Basketball Premier League’s domestic rights has stalled, with incumbent pay-television broadcaster Sports Channel renewing rights from 2019-20 amid little competition.

The two-and-a-half-year negotiation between Brazilian club Palmeiras and media group Globo ended in a good result for the club last month, as it became one of only three Série A clubs to receive a minimum guarantee for its pay-per-view rights in 2019.

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.