The Ufa Sports agency has expanded its media rights distribution footprint for the Spain national football team in a new deal with Santa Monica Sports, the partner agency of the Real Federación Española de Fútbol, the Spanish football federation.
Ufa, which has been selling the Spain team’s rights in parts of Asia since October 2011, has struck a new deal covering a further 22 countries in the Middle East, North Africa and Central and Eastern Europe.
The rights cover the team’s home qualifying games for the 2014 Fifa World Cup and all its friendly games during the period of the qualifying campaign.
The agreement also includes rights for the 2013 and 2014 Copa del Rey final and the Spanish Supercopa in “certain countries” in Asia and Europe. The Copa del Rey is the leading domestic knockout cup competition in Spain, while the Supercopa is a season-opening contest between the winners of the cup and La Liga, the top domestic league.
The rights include coverage across all television, internet and mobile platforms.