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UFC targets content expansion following Invicta deal

The Ultimate Fighting Championship has agreed a multi-year content deal with fellow mixed martial arts series Invicta Fighting Championships, with UFC president Dana White suggesting he is keen to add further content to the UFCFightPass.com digital streaming service.

Female MMA organisation Invicta has agreed terms that make the UFC Fight Pass its exclusive digital broadcaster. UFC Fight Pass launched last December and boasts subscribers in 155 countries.

White said that he would look to bring further sporting properties under the Fight Pass umbrella and confirmed his search is not restricted to MMA.

“We're going to keep adding content to this and that (Invicta) was one of them,” White said, according to the MMAFighting.com website. “They don't have a television deal and women's MMA is very important to us. The girl who runs that show (Invicta promoter Shannon Knapp) is sort of a one-woman band, trying to do everything she can. We thought it would be good for Fight Pass. We're not invested in it. We don't own a piece of it.”

White added: “You might see a lot of combat sports and other things. We're out doing a number of deals, including non-MMA, there's tons of potential.”

In addition to every upcoming Invicta event showing live, the entire series archive will be made available to Fight Pass subscribers. Invicta is targeting a late-summer event for its first card under the new content deal, with Knapp stating a headline world title fight is in the pipeline.