Univision Deportes targets millennials with Juanfutbol link-up

US pay-television broadcaster Univision Deportes has linked up with Spanish-language sports media platform Juanfutbol to launch a new social television channel.

The channel will focus on football and will be distributed on social media platform Facebook.

The channel will primarily feature English-language content and will be targeted at the millennial generation of sports fans.

Mobile, digital video and social content will feature heavily on the channel, with North America’s Major League Soccer and the US and Mexico national teams to be showcased. Other football matches and tournaments will also be featured.