Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has further expanded its reach in the Netherlands ahead of its launch in the country next month, agreeing a multi-year distribution deal with telco T-Mobile.
From March 1, when Viaplay will launch in the Netherlands, T-Mobile will offer four months’ free Viaplay access to its customers in combination with a new T-Mobile broadband subscription. At a later stage, T-Mobile will make the streaming service available as an add-on subscription to its television and internet offering.
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