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Virgin Media Television picks up Formula E rights in Ireland

Newly-branded Irish broadcaster Virgin Media Television has acquired rights to the fifth season of the Formula E electric car-racing series.

Live action will be shown via Virgin Media Sport, an exclusive new sports channel available to Virgin Media customers in Ireland.

As part of the deal, highlights will also be shown across the network’s free-to-air channels.

Virgin Media acquired Irish commercial broadcaster TV3 in 2015, and earlier this year Virgin launched a new sports channel in the country as part of rebranding plans for TV3.

Kieran Holden, head of sport at Virgin Media Television, said: “We’re delighted to extend our relationship with the ABB FIA Formula E Championship, which has gone from strength to strength in recent years. This is another real treat for Virgin Media Sport viewers who’ll be able to enjoy extensive live coverage from every Formula E race weekend.”

The 2018-19 Formula E season is scheduled to begin in Ad Diriyah, Saudi Arabia, on December 15.

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