Mediapro picks up WBSC rights in Americas until 2022

Spanish agency Mediapro has secured exclusive media rights across the Americas until 2022 for all of the World Baseball Softball Confederation’s flagship international competitions.

Under the deal, Mediapro has rights to all of the confederation’s world championships, as well as the 2019 Premier12 tournament, which will feature the top 12 men’s national teams in the world and serve as a qualifier ahead of the Tokyo 2020 Olympic Games.

The agreement also includes all U12, U15, U18, U23 and women’s Baseball World Cups, and all U12, U15, U18, U23 and men’s and women’s Softball World Cups over the period.

Mediapro has also assumed the host broadcast rights for all WBSC competitions hosted in the Americas, including the 2019 Premier12 Group A round in Guadalajara, Mexico, and other Tokyo 2020 qualifying events.

Under the terms of the agreement, the confederation will work with Mediapro to develop “new international competitions and formats that are best positioned for regional and global exposure”, the WBSC said.

The deal with Mediapro was brokered on behalf of the WBSC by Base, the confederation’s in-house sports marketing agency that was launched last year to manage the distribution of the governing body’s media, commercial and sponsorship rights.

It follows the WBSC announcement on Tuesday that it had agreed a host of broadcast rights deals for its Women’s Softball Europe/Africa Qualifier event for the 2020 summer Olympic Games.