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Woods’ Masters victory delivers mixed ratings for CBS after early start time

Tiger Woods’ victory at the Masters on Sunday led to mixed TV ratings for US broadcaster CBS due to the unusually early start time of the final round.

CBS’s coverage began at 9am – compared to a 2pm start in previous years – due to the threat of rain in the afternoon.

The network proclaimed that the final round was its “highest-rated morning golf broadcast” in 34 years, with a 7.7 overnight rating – but it was down 11 per cent from last year’s 8.7 rating.

However, the live broadcast from Augusta peaked with a 12.1 rating between 2.15pm and 2.30pm Eastern Time, when Woods clinched his first victory at a major championship in 11 years – the highest peak since 2013.

According to Bloomberg, Woods generated more than $23.6m (€21m) in exposure for various corporate partners, including Nike, Monster Energy, Bridgestone Golf and TaylorMade.

Read this: An anatomy of the US Masters

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