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Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.

US Masters media rights in Australia will remain at a similar value in new free-to-air and pay-television deals with Nine and Fox Sports respectively.

The BBC has held on to its Masters golf rights, confounding speculation it was going to be displaced by an aggressive Sky bid for exclusive rights. Sky must now decide whether it makes sense to continue sharing the event with the BBC and, if so, at what price.

Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.

Golf’s Masters holds its media-rights value in Germany


ESPN and Augusta National have announced that College GameDay will be broadcast live at next month's Masters tournament on November 14

The final two rounds of the postponed Masters tournament will be given an earlier-than-usual finish to accommodate National Football League and college football games also being broadcast by CBS Sports…

Pay-television broadcaster Sky New Zealand is to broadcast the Masters, golf’s first major of the year.

Tiger Woods' victory at the Masters on Sunday led to mixed TV ratings for US broadcaster CBS due to the unusually early start time of the final round


Pauline McVey, analyst for SportBusiness Intelligence, examines UK television audiences for golf’s US Masters in the penultimate year of the current rights deals T