Augusta National Golf Club

DAZN has continued in its attempts to carve out a niche in golf in a deal for exclusive rights to golf’s 2024 US Masters in the Middle East and North Africa.
USA

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.

UK pay-television broadcaster Sky renewed its agreement with the Augusta National Golf Club for rights to The Masters, paying a slight increase.
USA

Results extend ongoing trend of viewership lift across North American sports

UK pay-television broadcaster Sky Sports has renewed its agreement with Augusta National Golf Club for exclusive rights to The Masters

Sport 24, the in-flight and in-ship television service operated by the IMG agency, has renewed its rights to the US Masters golf tournament as part of a three-year agreement with the Augusta National Golf…

Pan-regional sports broadcaster SPOTV has secured exclusive rights to the US Masters golf tournament in eight markets across Southeast Asia as part of a one-year deal with the Augusta National Golf Club

Australian pay-television broadcaster Foxtel has renewed its rights for the US Masters golf tournament in a multi-year deal beginning with the 2022 event
USA

ESPN and Augusta National have announced that College GameDay will be broadcast live at next month's Masters tournament on November 14
USA

The final two rounds of the postponed Masters tournament will be given an earlier-than-usual finish to accommodate National Football League and college football games also being broadcast by CBS Sports…

Pay-television broadcaster Sky New Zealand is to broadcast the Masters, golf’s first major of the year.

Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.
USA

Tiger Woods' victory at the Masters on Sunday led to mixed TV ratings for US broadcaster CBS due to the unusually early start time of the final round

Augusta National Golf Club has partnered with social media giant Facebook to broadcast the 2019 US Masters to select countries in the Middle East for free

Chinese internet company Sina Sports has renewed a digital rights agreement for the US Masters ahead of this year’s edition of the golf major.

US Masters media rights in Australia will remain at a similar value in new free-to-air and pay-television deals with Nine and Fox Sports respectively.

The BBC has held on to its Masters golf rights, confounding speculation it was going to be displaced by an aggressive Sky bid for exclusive rights. Sky must now decide whether it makes sense to continue sharing the event with the BBC and, if so, at what price.

Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.