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World Archery feeds growing US interest with NBC Sports deal

World Archery, the sport’s global governing body, has agreed a new rights deal with the NBC Sports Group division of US media company NBCUniversal.

The four-year agreement will begin immediately and run through to 2020.

NBC Sports will hold exclusive rights to televise and stream various major World Archery events to audiences in the US.

The deal includes four Archery World Cup seasons, as well as this year’s World Archery Championships in Mexico City, Mexico, and the 2019 tournament in the Dutch city of s-Hertogenbosch.

NBC Sports will show coverage via its linear networks and its digital platforms.

World Archery secretary general Tom Dielen said: “Engagement with World Archery’s international calendar is steadily growing and this new partnership marks a huge step forward for archery’s penetration into the North American market.

“The unparalleled exposure provided by NBC will take full advantage of a rising wave of interest in the sport during the current Olympic cycle, leading into Tokyo, especially after the United States’ men’s team won its second-consecutive team silver medal at Rio 2016, and a USA individual archer climbed the Olympic podium for the first time since 2000.”

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