WSG will help to create a comprehensive match schedule for the Chinese national side while assisting the association and CFIDC to increase their commercial revenues. WSG will also increase the profile of all aspects of the game administered by the country’s governing body.
WSG said: “We are confident we can build on the many strengths that already exist within Chinese football. We will be working to enhance the international profile of the national teams across all media platforms, and we will also put in place an integrated strategy to ensure long-term success for the sport, its players, corporate partners and fans.”