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World Urban Games land Eurosport exposure

Live coverage of the inaugural World Urban Games is to be shown across Europe by Eurosport, the Discovery-owned sports broadcaster.

Eurosport announced today (Wednesday) that it has negotiated an agreement with the Global Association of International Sports Federations (GAISF) to show live coverage from the event, which begins on Friday in Budapest.

The World Urban Games coverage on Eurosport is in addition to live streaming on the International Olympic Committee’s Olympic Channel announced last week.

Athletes at the Games will compete in in six competition sports and two showcase sports. The competition sports are breaking, 3×3 basketball, BMX freestyle park, freestyle flying disc, parkour, and freestyle roller skate. Indoor rowing and laser run are the two showcase sports.

Eurosport and its subscription OTT service Eurosport Player will broadcast live coverage of the BMX freestyle, 3×3 basketball and breaking finals in over 50 countries and territories across Europe.

Laurent Prud’homme, Eurosport’s senior vice-president of rights acquisitions and syndication, said that there are “clear synergies between the ambitions of the GAISF and Eurosport as we both look to engage new and younger audiences and reach more fans than ever before.”

The Games are taking place from September 13-15 on the site of the Nagyvásártelep, an abandoned market hall in the south of Budapest.