Asian Football Confederation (AFC)

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Frank Dunne talks to Patrick Murphy, chief executive of DDMC Fortis, on the agency’s deal for the global commercial rights to the competitions of the Asian Football Confederation. The long-form agreement was signed on October 29.
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DDMC Fortis, the agency created to sell global commercial rights to the competitions of the Asian Football Confederation, will go to market next year in bullish mood, despite having paid a rights fee – $…
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The Asian Football Confederation has today (October 29) signed its eight-year global commercial rights deal with DDMC Fortis, from 2021 to 2028
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The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

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Second-round bids for Asian Football Confederation media and marketing rights were due on Thursday evening (April 26) Malaysia time. It is understood none of the bidders from the first round, which included agencies and broadcasters, have been eliminated from the process.

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Phil Lines resigned this (Thursday) morning as media-rights adviser to the Asian Football Confederation, hours before the bid deadline for the AFC’s global rights. 

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Next week’s first-round bids for Asian Football Confederation commercial rights are expected to see an unprecedented level of competition between all major sports-rights agencies.

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The Asian Football Confederation’s media and marketing rights tenders – sent out earlier this month – do not cover the Middle East and North Africa, TV Sports Markets has learned.

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Asian Football Confederation media rights in the Indian subcontinent are likely to remain steady or fall in value, with no deal in place for the 2017 to 2020 cycle.
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The Asian Football Confederation said this week there were three main reasons why the value of its media and marketing rights would increase in the next cycle.
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The Asian Football Confederation Executive Committee has agreed on a strategy to launch an open tender for its next cycle of rights from 2020.
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Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.
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The Asian Football Confederation ends nearly two years of speculation and confirms the extension the World Sport Group agency negotiated to its existing deal is dead.
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Commercial broadcaster Nine will pay between A$3.5m (€2.4m/$2.7m) and A$4m for free-to-air rights to the Australian national team’s remaining 2018 World Cup qualifiers.

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Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

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The value of Asian Football Confederation rights doubled in Thailand after a renewed deal with commercial broadcaster BBTV.

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The Asian Football Confederation has signed an exclusive rights deal with South Korean cable-television broadcaster JTBC.

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Sheikh Salman bin Ebrahim al-Khalifa, the president of the Asian Football Confederation, is planning to set up an ad-hoc committee of experts to evaluate the AFC’s options for its rights beyond 2020.