Astro (Malaysia)

Latest Features

The value of English Premier League rights has fallen significantly in Singapore and declined once again in Malaysia with each country’s incumbent rights-holder needing to cut costs internally and facing little external competition.

WWE’s value in Malaysia has stayed flat in a new deal with pay-television broadcaster Astro.

Pay-television broadcaster Astro is close to renewing its deal for Uefa national team rights in Malaysia, TV Sports Markets understands.

Astro’s renewed deal with the Badminton Association of Malaysia will see the telco invest much more in promotion but is largely unchanged in cash terms.

Currency depreciation against the dollar has hurt English Premier League revenues in its final three deals in Asian markets.

Japanese motor-racing championship Super GT has secured international rights deals with Motorsport.tv, the OTT arm of Motorsport Network, and Malaysian pay-television broadcaster Astro

Malaysian pay-television broadcaster Astro will continue its coverage of the Uefa Champions League and Europa League after striking a carriage deal with rights-holder, pay-television broadcaster beIN Asia…

Malaysian pay-television broadcaster Astro has struck a new three-season deal to maintain its hold on English Premier League rights in the country

Malaysian pay-television broadcaster Astro has completed a deal for Uefa Champions League rights in the 2018-19 season, just hours before the competition is set to kick off.

Features

England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

The matching-rights clause held by pay-television broadcaster Astro in its previous agreement with the Football Association of Malaysia is continuing to cause complications for the association.

The Football Association of Malaysia last week secured an extraordinary deal for the rights to the M-League, the country’s top football league, and other association rights.

Agencies Zenith Media and IMG Events & Media are in pole position to win the rights to Malaysia’s M-League after an aggressive joint bid.