Astro (Malaysia)

Latest Features

The value of English Premier League rights has fallen significantly in Singapore and declined once again in Malaysia with each country’s incumbent rights-holder needing to cut costs internally and facing little external competition.

WWE’s value in Malaysia has stayed flat in a new deal with pay-television broadcaster Astro.

Pay-television broadcaster Astro is close to renewing its deal for Uefa national team rights in Malaysia, TV Sports Markets understands.

Astro’s renewed deal with the Badminton Association of Malaysia will see the telco invest much more in promotion but is largely unchanged in cash terms.

Currency depreciation against the dollar has hurt English Premier League revenues in its final three deals in Asian markets.

Southeast Asian esports channel eGG Network, owned by Malaysian pay-television broadcaster Astro, has teamed up with former Formula One driver Alex Yoong's Axle Sport to launch an online-only racing series…

Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.

Five broadcast deals have been agreed in the Asia-Pacific region for the semi-finals and final of the 2020 Canadian Elite Basketball League Summer Series tournament

The Reddentes Sports agency has sublicensed from Malaysian pay-television broadcaster Astro the media rights outside Malaysia for the 2019 Sepak Takraw League Champions Cup and the inaugural 2020 Asia…

Features

England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

The matching-rights clause held by pay-television broadcaster Astro in its previous agreement with the Football Association of Malaysia is continuing to cause complications for the association.

The Football Association of Malaysia last week secured an extraordinary deal for the rights to the M-League, the country’s top football league, and other association rights.

Agencies Zenith Media and IMG Events & Media are in pole position to win the rights to Malaysia’s M-League after an aggressive joint bid.