Badminton World Federation (BWF)
Eurosport acquires media rights for BWF India Open
Pay-television broadcaster Eurosport has acquired exclusive linear broadcast rights in India for this month's India Open badminton tournament
Infront and BWF go non-exclusive to maintain revenue in China
The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.
China’s Youku ‘strikes five-year deal’ for BWF rights
Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
BWF benefits from pan-regional battle in Apac but value drops in Malaysia
Competition between budding pan-regional players SPOTV and Eleven helped the Badminton World Federation increase the value of its media-rights in a string of Asia-Pacific markets in a recent deal.
SPOTV confirms BWF rights in 12 Asia-Pacific markets
Sports broadcaster SPOTV has acquired Badminton World Federation media rights in 12 Asia-Pacific markets in a five-year deal, from 2022 to 2026, brokered by the Infront agency
SPOTV acquires BWF rights in several Apac markets
Pan-regional sports broadcaster SPOTV has secured Badminton World Federation rights in several territories in Southeast Asia in a multi-year deal
Post-Fox Sports Asia landscape emerges as SPOTV and beIN snap up rights
A volley of rights sales this year reallocated properties formerly held by pan-regional broadcaster Fox Sports Asia and began shaping a new sports broadcasting landscape in Asia-Pacific.
TV2 Denmark renews BWF rights to 2025
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has extended its media rights agreement with the Badminton World Federation in a deal running from 2022 to 2025
Stats Perform named exclusive provider of live streams, ultrafast data for BWF events
Sports data and technology company Stats Perform has secured a five-year deal to become the exclusive distributor of live streams and real-time stats to licensed betting operators for Badminton World Federation…
FIVB best performing Olympic federation on social media, says study
The International Volleyball Federation (FIVB) has been voted the best performing Olympic International Federation on social media in a study by the Redtorch digital agency
Australia’s OVO Mobile adds BWF to badminton rights portfolio
Australian telco OVO Mobile has signed an exclusive four-year media-rights deal with the Badminton World Federation, the sport’s global governing body.
Star rekindles ties with Badminton World Federation
Indian pay-television broadcaster Star Sports has signed a new four-year rights deal with the Badminton World Federation.
Sunset+Vine picks up BWF Championships contract
UK production company Sunset+Vine has agreed a deal to serve as the host broadcaster for this year’s Badminton World Federation’s World Championships in Glasgow, Scotland.
Infront’s combined offer for BWF commercial rights usurps rivals
Infront Sports & Media secured the Badminton World Federation’s global commercial rights for eight years after completing a blockbuster deal last week.
Eurosport Player to show top badminton action
International sports broadcaster Eurosport has secured an exclusive digital streaming rights deal with the Badminton World Federation (BWF).