Bundesliga International

Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.

The German Football League (DFL) has promoted Steffen Merkel to the role of director of audiovisual rights, replacing Holger Blask when he moves to the German Football Federation (DFB) this summer

The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.

South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.

Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.

Robert Klein talks about the ongoing international media-rights sales process for the Bundesliga, the US market, and 'football as it's meant to be'.