China Mobile
Migu deal gives Chinese Super League stability after five years of crisis
The five-season deal unveiled in February between the Chinese Super League and telco China Mobile has almost doubled the media-rights income of the league.
Migu picks up Uefa club rights in China
China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season.
Migu's coverage began with this week's matches.
LaLiga the final domino to fall after China market crash
The value of LaLiga’s media rights in China has dropped sharply, in line with the large decreases other European football properties have suffered in the market over recent years.
E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
Hong Kong’s CMHK secures on-demand VR rights for Beijing 2022
Telecoms operator China Mobile Hong Kong has secured exclusive on-demand virtual reality rights in Hong Kong for the Beijing 2022 Winter Olympics
Falling Japanese market drags down AFC global rights value
A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
NBA weathers storm to increase digital rights revenue in China
The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.
World Table Tennis gets big increase in China from Migu
The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.
Migu and WTT announce gatekeeper media rights deal in China
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Migu renews Chinese Volleyball Super League media rights
Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
Migu to show Olympics and World Cup under CCTV content tie-up
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
China Mobile inks fitness content deal with Les Mills
China Mobile’s video entertainment unit Migu and New Zealand-based fitness brand Les Mills have agreed a deal to develop personal fitness content for the Chinese market
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CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telcoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
ZTE and China Mobile claim 5G first for National Youth Games
Chinese telcos ZTE and China Mobile have joined forces for the country’s 2nd National Youth Games to deliver what they claim is China’s first 5G sporting event.