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AFC agrees landmark China Mobile Migu rights deal with 5G focus

Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period.

The company's China Mobile brand will be a regional sponsor in China for AFC national team competitions, in what is the first-ever regional sponsorship agreement for an AFC property. It will hold rights to the Asian joint qualifying competition for the 2022 Fifa World Cup and 2023 Asian Cup, and the 2023 Asian Cup tournament itself. 

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