DFL (Deutsche Fußball Liga)

Features

Interview with Christian Seifert, chief executive of the Deutsche Fußball Liga, about the new domestic deals for the German Bundesliga.

The battle for domestic media rights to Germany’s Bundesliga will be over within a fortnight, with most experts surveyed by TV Sports Markets expecting the league to increase its revenues to more than €1bn ($1.1bn) per season.

Germany’s Bundesliga is targeting enormous growth in the value of its media rights across Europe having this week asked media companies to register their interest.

Germany’s Bundesliga entered August pleased with itself for having secured a 146-per-cent increase in the value of its global media rights – an exceptional result by any normal measure. T

The German Bundesliga rounded off its international sales cycle this month, with deals in Australia and New Zealand.

The Sportsman Media Group’s desire to remain on an equal footing with its rivals helped the German Bundesliga to a massive increase in the value of its betting rights in a deal agreed late last month.

Fox International Channels’ decision to sublicense German Bundesliga rights in Japan to the MP & Silva agency surprised industry observers this week. Something seemed to be the wrong way round – agencies buy to sell to broadcasters, not vice versa.

The German Bundesliga is to agree a deal for its global betting and streaming rights in the coming weeks, with an auction due to be held before the end of the month.

The German Bundesliga is set to more than double its international rights value from 2015-16 onwards following a host of deals agreed in recent weeks.

The Spanish football league outlined plans to launch its own channel in 2016 at a panel discussion chaired by TV Sports Markets this month at Sportel in Monaco.

Germany’s Bundesliga is thought to be finalising a number of rights deals involving substantial increases on current deal values.

Qatari pay-television broadcaster beIN Sports is in advanced negotiations to secure the rights to the German Bundesliga in the Middle East and North Africa, TV Sports Markets understands.

Data from the Know the Fan – The Global Sports Media Consumption Report 2014 suggests that an opportunity for sports and media companies to engage fans and drive revenues by using internet-connected TV sets is being missed.

Interview with Carlos Martinez, president of Fox Latin America, on the broadcaster’s deal for the Formula E motor racing series

Sky misses Bundesliga but picks up Eredivisie

Bundesliga kicks off early talks with broadcasters and agencies for global rights

Bundesliga says it will “follow the money” in its international TV rights sales