DFL (Deutsche Fußball Liga)
After almost an entire season without Bundesliga coverage in the Czech Republic – and limited coverage in Slovakia – the Pragosport agency has this month struck a deal covering both territories.
Pay-television broadcaster Eleven Sports bolstered its Belgian sports portfolio last month, buying rights to Italy’s Serie A and Germany’s Bundesliga ahead of carriage negotiations.
Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.
Eleven Sports last month acquired the remaining package of German Bundesliga rights in Poland, ensuring its control over the league’s coverage in the country.
Germany’s Bundesliga has extended its international betting rights deal with Sportradar at a small increase in value, TV Sports Markets understands.
Laola1.tv is not paying an upfront fee to MP & Silva for German Bundesliga rights in the Nordics and Romania, with the two hoping to earn revenue from sponsorship and advertising.
The MP & Silva and Pragosport agencies are struggling to sell German Bundesliga rights in their respective European territories, leaving the league without a broadcast partner in a number of markets.
Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.
Germany’s Bundesliga is understood to have secured a large fee from the MP & Silva agency last month for its rights in 31 territories across Europe.
Christian Seifert, chief executive of the German football league, told TV Sports Markets this week the latest domestic Bundesliga deals would entrench it as one of the world’s top three football leagues.