DFL (Deutsche Fußball Liga)

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The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East

The German Football League (DFL) has announced that the revenue from its domestic broadcasters for the forthcoming 2021-25 rights cycle will be €1.1bn per season, slightly down from the €1.16b

The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN

Retail giant Amazon has extended its deal with the German Football League (DFL), giving it domestic rights to seven more top-tier Bundesliga matches and four relegation matches between Bundesliga and second-tier…

Features

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.

The battle between Sport TV and Eleven Sports in Portugal has pushed prices up at a perfect time for the Premier League, Formula One Management and Bundesliga International

Telekom Romania and Digi Sport have continued to acquire premium European football content in Romania this month with deals for rights to Spain’s LaLiga, Italy’s Serie A and Germany’s Bundesliga. T

Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.

German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.

After almost an entire season without Bundesliga coverage in the Czech Republic – and limited coverage in Slovakia – the Pragosport agency has this month struck a deal covering both territories.

Pay-television broadcaster Eleven Sports bolstered its Belgian sports portfolio last month, buying rights to Italy’s Serie A and Germany’s Bundesliga ahead of carriage negotiations.

Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.

Eleven Sports last month acquired the remaining package of German Bundesliga rights in Poland, ensuring its control over the league’s coverage in the country.

Germany’s Bundesliga has extended its international betting rights deal with Sportradar at a small increase in value, TV Sports Markets understands.

Laola1.tv is not paying an upfront fee to MP & Silva for German Bundesliga rights in the Nordics and Romania, with the two hoping to earn revenue from sponsorship and advertising.

The MP & Silva and Pragosport agencies are struggling to sell German Bundesliga rights in their respective European territories, leaving the league without a broadcast partner in a number of markets.

Streaming platform PPTV’s acquisition of Bundesliga digital rights in China last month secures its position as the country’s pre-eminent football broadcaster.

Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.

Strong competition and Robert Lewandowski’s decision to remain with Bayern Munich drove a big increase in the value of Bundesliga pay-television rights in Poland last month.

Israeli pay-television broadcaster Charlton has renewed its deal for German Bundesliga media rights, TV Sports Markets understands.

Germany’s Bundesliga is understood to have secured a large fee from the MP & Silva agency last month for its rights in 31 territories across Europe.

Christian Seifert, chief executive of the German football league, told TV Sports Markets this week the latest domestic Bundesliga deals would entrench it as one of the world’s top three football leagues.

Interview with Christian Seifert, chief executive of the Deutsche Fußball Liga, about the new domestic deals for the German Bundesliga.