DFL (Deutsche Fußball Liga)

Latest Features

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.

The battle between Sport TV and Eleven Sports in Portugal has pushed prices up at a perfect time for the Premier League, Formula One Management and Bundesliga International

Telekom Romania and Digi Sport have continued to acquire premium European football content in Romania this month with deals for rights to Spain’s LaLiga, Italy’s Serie A and Germany’s Bundesliga. T

Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.

German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.

Andreas Heyden has been granted further responsibility within the German Football League (DFL) by being appointed executive vice-president of digital innovation

The German Football League (DFL) has entered into a partnership with digital and social media agency 433 designed to build the presence of the top-tier Bundesliga across social media platforms

Deutsche Fußball Liga chief executive Christian Seifert has hinted that the organising body of the top two divisions of German football will push to remove the 'no-single-buyer' rule ahead of the auction …

Fifa, along with a group of continental governing bodies and European leagues, has today (Tuesday) issued its latest statement hitting out at the activities of pirate channel beoutQ

Features

After almost an entire season without Bundesliga coverage in the Czech Republic – and limited coverage in Slovakia – the Pragosport agency has this month struck a deal covering both territories.

Pay-television broadcaster Eleven Sports bolstered its Belgian sports portfolio last month, buying rights to Italy’s Serie A and Germany’s Bundesliga ahead of carriage negotiations.

Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.

Eleven Sports last month acquired the remaining package of German Bundesliga rights in Poland, ensuring its control over the league’s coverage in the country.

Germany’s Bundesliga has extended its international betting rights deal with Sportradar at a small increase in value, TV Sports Markets understands.

Laola1.tv is not paying an upfront fee to MP & Silva for German Bundesliga rights in the Nordics and Romania, with the two hoping to earn revenue from sponsorship and advertising.

The MP & Silva and Pragosport agencies are struggling to sell German Bundesliga rights in their respective European territories, leaving the league without a broadcast partner in a number of markets.

Streaming platform PPTV’s acquisition of Bundesliga digital rights in China last month secures its position as the country’s pre-eminent football broadcaster.

Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.

Strong competition and Robert Lewandowski’s decision to remain with Bayern Munich drove a big increase in the value of Bundesliga pay-television rights in Poland last month.

Israeli pay-television broadcaster Charlton has renewed its deal for German Bundesliga media rights, TV Sports Markets understands.

Germany’s Bundesliga is understood to have secured a large fee from the MP & Silva agency last month for its rights in 31 territories across Europe.

Christian Seifert, chief executive of the German football league, told TV Sports Markets this week the latest domestic Bundesliga deals would entrench it as one of the world’s top three football leagues.

Interview with Christian Seifert, chief executive of the Deutsche Fußball Liga, about the new domestic deals for the German Bundesliga.

The battle for domestic media rights to Germany’s Bundesliga will be over within a fortnight, with most experts surveyed by TV Sports Markets expecting the league to increase its revenues to more than €1bn ($1.1bn) per season.