European Tour

The European Tour has maintained its multi-broadcaster approach in Germany, Austria and Switzerland, substituting its digital rights deal with Discovery for an agreement with DAZN.

Pay-television broadcaster Sky Deutschland has reduced its rights fee for the European Tour and Ryder Cup after passing up the opportunity to regain exclusivity to the golf properties.

UK pay-television broadcaster Sky’s two-year extension of its deal for rights to the European Tour and the Ryder Cup has seen the annual value slightly increase.

Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.

European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)

Canal Plus and the European Tour renewed their deal in France for a mammoth eight years in what is seen as an attempt by the broadcaster to fend off the potential threat of Discovery’s GolfTV channel.

French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021

Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.

US commercial and pay-television broadcaster NBC Sports Group has formed a global digital media partnership for golf’s Ryder Cup with the PGA of America and European Tour.

UK public-service broadcaster the BBC has acquired digital rights to this week’s GolfSixes tournament. The event, which runs from June 7-8, is part of the European Tour.

Golf’s European Tour has signed a three-year partnership with Chinese internet company Sina Sports.

Indian pay-television broadcaster DSport has acquired rights to a number of marquee events on golf’s European Tour.