Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.
US commercial and pay-television broadcaster NBC Sports Group has formed a global digital media partnership for golf’s Ryder Cup with the PGA of America and European Tour.
UK public-service broadcaster the BBC has acquired digital rights to this week’s GolfSixes tournament. The event, which runs from June 7-8, is part of the European Tour.
Golf’s European Tour has signed a three-year partnership with Chinese internet company Sina Sports.