German Football League (DFL)

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands

Bundesliga International, the DFL’s international arm, will pass €300m in international commercial revenues next season, Peer Naubert, its chief marketing officer, has told SportBusiness Media.

Vietnamese sports marketing agency Next Media renewed its rights for the German Bundesliga, this time alongside the VMG Media agency, after agreeing to pay a slight increase on the previous deal.

Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26

Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.

Amid unfavourable market positions, numerous sources in the German market have told SportBusiness Media that the DFL will do well to match its current rights revenues from 2025-26 onwards.

The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.

SportBusiness Media takes a deep dive into the numbers driving the commercial success of the German Bundesliga.

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26

The German Football League (DFL) has announced the promotions of Marcus Beisiegel and Vito Esposito, helping to fill the positions left vacant by the internal appointments of Steffen Merkel and Marc Lenz…

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons

Subscription streaming broadcaster DAZN will pay a much-increased amount for the rights in Canada to the German Bundesliga, as it seeks to expand its football offering ahead of the North American country’s co-hosting of the 2026 Fifa World Cup.

The German Football League (DFL) will halt talks with private equity firms after less than two thirds of Bundesliga and 2. Bundesliga clubs voted in favour of continuing discussions

The Deutsche Fußball Liga's equity sales process is down to just three prospective investors as the league's stringent conditions surrounding governance, personnel and exit strategy is causing funds to think twice about a deal.

Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players

KKR & Co., the US private equity firm, has pulled out of the process to become a strategic partner with the German Football League (DFL) in a new media rights subsidiary, according to reports