German Football League (DFL)
Bundesliga domestic tender derailed by DAZN allegations
The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
DFL to roll out tender documents after cartel office no-single buyer ruling
The German Football League (DFL) has been given the green light to begin sending official domestic tender documents to interested media companies after the Bundeskartellamt, the cartel office, officially…
DFL drops private equity investment plans amid fan revolt
Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Blackstone exits DFL investment race, CVC sole bidder
CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
Bundesliga protests escalate as league nears D-Day on private equity
The German Football League (DFL) is coming under increasing pressure to hold another vote into its decision to take on private investment and potentially drop the plan altogether following another weekend…
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
CVC v Blackstone in bid to partner with Bundesliga in new media company
The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Bundesliga against Serie A-style revenue-share TV deal
The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Bundesliga clubs narrowly vote to enter private investor talks
The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Coupang agrees big increase to land Bundesliga rights in South Korea
South Korean e-commerce company Coupang secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, after outbidding the competition.
Coupang takes Bundesliga rights off CJ ENM in South Korea
South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
‘We will exceed €300m in commercial revenues next season’: Bundesliga International’s Naubert
Bundesliga International, the DFL’s international arm, will pass €300m in international commercial revenues next season, Peer Naubert, its chief marketing officer, has told SportBusiness Media.
Next Media pays increase on back of Bundesliga ratings growth in Vietnam
Vietnamese sports marketing agency Next Media renewed its rights for the German Bundesliga, this time alongside the VMG Media agency, after agreeing to pay a slight increase on the previous deal.
IMG extends Bundesliga archive deal to 2025-26
Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26
Bundesliga nets strong increase in India with Sony
Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.
DFL braces itself for challenging tender process
Amid unfavourable market positions, numerous sources in the German market have told SportBusiness Media that the DFL will do well to match its current rights revenues from 2025-26 onwards.