Hellenic Football Federation (HFF)

Greek pay-television broadcaster Cosmote has renewed its deal with the Hellenic Football Federation for the exclusive rights to the Greek Cup knockout competition

Greek football’s governing body, the Hellenic Football Federation, has launched a tender for domestic and international rights to its premier cup competition.

Absent any competition for Greek Cup rights in Cyprus, Cyta translated a 33-per-cent fall in inventory directly into a near one-third discount. 

Pay-television broadcaster Cosmote reduced its outlay on Greek Cup rights by two-thirds and pushed to shorten the renewal duration to just one season to give it an opportunity to review the impact on the property’s value of a restructuring of the competition, SportBusiness Media understands.