IAAF (International Association of Athletics Federations)

Athletics

Australian pay-television broadcaster Foxtel has secured multi-platform rights to the 2020 Diamond League international athletics series
Athletics

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.
Athletics

UK public broadcaster the BBC has taken up an option to broadcast rights in the country to the 2021 and 2023 IAAF World Athletics Championships
Athletics

The International Association of Athletics Federation has signed a 10-year international media-rights agreement with the Infront agency, which includes the sale of international rights to the top-tier…
Athletics

The IAAF Productions division of the International Association of Athletics Federations has detailed what it claims will be ground-breaking technology in place for the broadcast of the forthcoming World…
Athletics

The TV Media Sport agency has acquired exclusive free-to-air rights in sub-Saharan Africa to the International Association of Athletics Federations’ (IAAF) World Athletic Series from 2019 to 2023.
Athletics

The International Association of Athletics Federations has expanded its partnership with the European Broadcasting Union and ESPN Media Distribution to incorporate its World Indoor Tour.

Athletics

The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week

Athletics

The International Association of Athletics Federations has signed a multi-year agreement with the European Broadcasting Union consortium of public-service broadcasters, and ESPN Media Distribution, the rights agency division of the global sports broadcaster, for the sale and distribution of rights in Africa and Europe.

Athletics

The International Association of Athletics Federations has issued a request for information with the intent of establishing a joint venture for its broadcasting and media production.
Athletics

BeIN Media Group has lost rights to the Diamond League in its home market of the Middle East and North Africa, and a share of the rights in the US.
Athletics

The NBC Sports Group division of US media company NBCUniversal has acquired exclusive rights to the Diamond League athletics series.
Athletics

International media and entertainment company Discovery Communications and its pan-European sports broadcaster, Eurosport, have unveiled a new partnership opportunity for mobile operators to deliver content from the Olympic Games.
Athletics

The International Association of Athletics Federations (IAAF) has revealed that this year’s edition of its showpiece World Championships will be broadcast in more than 200 territories around the world.

Athletics

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Athletics

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

Athletics

The International Association of Athletics Federations has signed a 10-year extension to its long-running commercial partnership with Dentsu, with the agency to continue to market the IAAF’s media rights worldwide outside of Europe and Africa through 2029.

Athletics

US sports broadcaster Universal Sports Network, a subsidiary of media company NBCUniversal, has extended its rights deal with the International Association of Athletics Federations through to 2019.