NBC Sports signs Diamond League deal

The NBC Sports Group division of US media company NBCUniversal has acquired exclusive rights to the Diamond League athletics series.

The three-year deal with the competition, which is organised by the International Association of Athletics Federations, runs until the end of the 2019 season.

The deal grants NBC Sports Group exclusive television and digital streaming rights to the series. The agreement commences on May 5 with the first event of the 2017 season in Doha, Qatar.

NBC Sports Group will present a total of 58 hours of Diamond League coverage this season, including 10 hours on the NBC network. It will host multiple simultaneous streams on NBCSports.com and the NBC Sports app, its live-streaming product that is available on mobile devices, tablets and connected televisions.

Content will be presented as part of the recently-announced Olympic Channel partnership between NBCU, the International Olympic Committee and the United States Olympic Committee. The Diamond League deal was brokered by the IMG agency.

In other news, NBC Sports Group has signed a media-rights agreement with Las Vegas-based organisation Poker Central. The agreement will begin with coverage of the Super High Roller Bowl event, which gets underway on May 28, on NBC Sports Network.

As the relationship expands, additional programming will roll out. NBCSports.com and the NBC Sports app will provide streaming coverage for its Poker Central content.