IMG Arena

Multiple Sports
Finance & Law

Endeavor chief executive Ari Emanuel has led a management buyout of betting and sports data businesses OpenBet and IMG Arena for $450m (€424m), but the latter remains for sale.
Football
Media

IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.
Football
Media

Betting video rights to the Scottish Premiership will be exclusively commercialised from next season onwards by Stats Perform, which replaces rival IMG Arena in the role
Multiple Sports
Finance & Law

IMG Arena and OpenBet have become the first Endeavor-owned entities to be put up for sale ahead of Silver Lake’s expected privatisation of the sports and entertainment giant in the first quarter of 2025.
Cricket
Data

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
Multiple Sports
Data

Andrew Corser, one of the remaining top senior executives at IMG Arena, is set to be the latest exit from the data and betting division of the Endeavor-owned IMG agency, SportBusiness has learned
Multiple Sports
Data

The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.
Football

Having secured an increase of around two-and-a-half times in domestic broadcast and betting rights, the Czech league football association has gone to market with its international broadcast and betting video rights from 2024-25 to 2028-29.
Multiple Sports
Industry Moves

IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership
Cricket
Data

IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
Football
Data

IMG has retained exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
Multiple Sports
Marketing

IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Football

Experts in the betting and data rights markets point to at least three reasons why Italy’s Serie A can expect a large increase in its income from these rights in the next cycle, with one predicting the value would “at least double”.
Football
Data

IMG Arena, the sports data and technology arm of the IMG agency, has secured the exclusive worldwide betting data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed a…
Football
Data

IMG Arena has filed a claim against rival fastpath data provider Stats Perform at the UK’s High Court of Justice, alleging Stats hired scouts to collect betting data across several European football l…
Football
Media

IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has acquired global betting streaming rights for Norway's top two football divisions, the Eliteserien and OBOS-Ligaen
Multiple Sports

The market has already intensified after the Infront agency officially joined IMG Arena and its more established rivals Stats Perform, Sportradar and Genius Sports in the betting streaming and data rights space.
Rugby League
Events

The IMG agency has presented its first seven recommendations under its 12-year joint venture agreement with the Rugby Football League and Super League Europe