LaLiga

Latest Features

Dutch telco Ziggo has secured another fee reduction in its latest renewal of Spanish LaLiga rights amid a lack of competition in the market.

The Portuguese arm of pay-television broadcaster Eleven Sports has only slightly raised its per-season outlay on Spanish LaLiga rights, for the 2021-24 cycle, with the property looking to have hit a ceiling in the territory.

Hungarian commercial and pay-television broadcaster TV2 has renewed rights to Spain’s LaLiga, as it looks to secure key rights to retain its dominant position amid new competition.

LaLiga, the governing body of the top two tiers of Spanish football, has seen an increase in value of about 12.5 per cent after closing out its sub-Saharan African rights cycle.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent

Subscription broadcaster Eleven Sports has finalised its extension of rights in Belgium to Spanish football’s LaLiga until the end of the 2025-26 season.

LaLiga, the governing body of the top two divisions of Spanish club football, has debuted new FanCam technology as part of plans to enhance the viewing experience for supporters

LaLiga is launching a subscription mobile app in the Middle East and Africa, with plans to roll it out in other markets, under deals with mobile technology company Mondia and telco Orange

Features

The end of the three-season maximum for LaLiga rights sales in the EU grants the rights-holder greater freedom but also some difficult decisions to make, experts have told SportBusiness Media.

The value of Spanish football’s LaLiga in Turkey has fallen by more than 40 per cent in pay-television broadcaster D-Smart’s acquisition of exclusive multi-platform rights to the property. The deal was the direct result of the cancellation of LaLiga’s agreement with Digiturk earlier this season.

Pay-television broadcaster Digiturk and Spanish football’s LaLiga have ended their contract in Turkey due to the former's difficulties meeting its financial obligations amid continued weakness in the country’s currency, SportBusiness Media understands, leaving the league without a broadcast partner.
USA

Pay-television broadcaster beIN will pay a more than 10-per-cent uplift in rights fees for Spanish football’s LaLiga over the course of its new four-season renewal in North America, SportBusiness Media understands, despite the challenging conditions beIN faces in that market.

At stake is the future funding of elite sport through the sale of media rights.

The value of broadcast rights to Spanish football’s LaLiga has risen modestly in the Middle East and North Africa, SportBusiness Media understands, with incumbent Qatar-based pay-TV broadcaster beIN Sports agreeing to extend the relationship through to the end of the 2023-24 season.