Major League Baseball (MLB)

Viewership for Dodgers-Rays matchup falls 30 per cent from a year ago

Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…

Major League Baseball has completed a multi-year rights deal with Star Sports India in which the broadcaster will show each game of the 2020 and 2021 World Series live across India

Major League Baseball be prominently featuring the New York Yankees and Los Angeles, perennially two of the league’s most popular clubs, during this week’s Division Series playoffs, with each team to …

Major League Baseball this week is unveiling a new postseason marketing campaign featuring popular entertainer DJ Khaled

Major League Baseball this week will be seen on the ABC broadcast network in the United States for the first time since 1995 as the league’s newly expanded playoffs begin.

Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.

Major League Baseball has been awarded more than $6m (€5.1

Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater user customization and distribution of the the league’s extensive f…

Indian online sports platform FanCode has acquired streaming rights for Major League Baseball and the Caribbean Premier League T20 tournament in separate deals

Major League Baseball said it has set several new league records for streaming of its live games during the start of the amended 2020 regular season

Pay-television broadcaster beIN Media Group has retained rights to Major League Baseball in France and across 24 countries in the Middle East and North Africa

Fox Sports has revealed it will utilize virtual fans during its Major League Baseball broadcasts in the widespread absence of spectators at games during the rescheduled season

Pay-television broadcaster Sky has agreed a two-season rights deal to cover Major League Baseball in Italy. The deal takes in the impending 2020 season, as well as the 2021 campaign

Major League Baseball has secured a domestic renewal with Turner Sports for the 2022-28 cycle worth over 50 per cent more than the broadcaster’s current outlay. But the league is looking to boost rights revenues further, with plans to significantly expand the postseason.

Major League Baseball is closing in on a seven-year media rights extension with WarnerMedia’s Turner Sports that would be worth in excess of $3.5bn, according to industry sources.

Major League Baseball, making its public-facing re-entry from the Covid-19 pandemic with its First-Year Player Draft this week, continued the sports industry’s run of strong ratings increases among a c…

The 2020 Major League Baseball Draft will be held remotely on June 10-11 and carried on multiple networks for the first time, it has been announced