Major League Baseball (MLB)
ESPN signs contract extensions with Rodriguez, Vasgersian
ESPN has signed announcers Alex Rodriguez and Matt Vasgersian to one-year contract extensions that will keep them in place with its flagship Major League Baseball broadcast property, Sunday Night Baseball,…
World Series TV ratings hit record low
Major League Baseball’s 2020 World Series, a six-game triumph for the Los Angeles Dodgers, ended with the event’s lowest-ever television ratings in the United States.
World Series TV ratings hit record low
Viewership for Dodgers-Rays matchup falls 30 per cent from a year ago
MLB introduces expanded integration with Snapchat
Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…
MLB strikes media-rights deal in India with Star Sports
Major League Baseball has completed a multi-year rights deal with Star Sports India in which the broadcaster will show each game of the 2020 and 2021 World Series live across India
Yankees, Dodgers get primetime slots for MLB Division Series
Major League Baseball be prominently featuring the New York Yankees and Los Angeles, perennially two of the league’s most popular clubs, during this week’s Division Series playoffs, with each team to …
MLB unveils 2020 postseason marketing campaign
Major League Baseball this week is unveiling a new postseason marketing campaign featuring popular entertainer DJ Khaled
MLB to be seen on ABC for first time since 1995
Major League Baseball this week will be seen on the ABC broadcast network in the United States for the first time since 1995 as the league’s newly expanded playoffs begin.
MLB finalizes seven-year rights extension with Turner
Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.
MLB awarded $6m in Dominican Republic TV rights payment feud
Major League Baseball has been awarded more than $6m (€5.1
MLB rolls out expanded digital video archive
Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater user customization and distribution of the the league’s extensive f…
FanCode acquires streaming rights for MLB and CPL
Indian online sports platform FanCode has acquired streaming rights for Major League Baseball and the Caribbean Premier League T20 tournament in separate deals
MLB sets several streaming records in season restart
Major League Baseball said it has set several new league records for streaming of its live games during the start of the amended 2020 regular season
MLB rights retained by beIN in France and Mena region
Pay-television broadcaster beIN Media Group has retained rights to Major League Baseball in France and across 24 countries in the Middle East and North Africa
Fox Sports to use virtual fans during Major League Baseball broadcasts
Fox Sports has revealed it will utilize virtual fans during its Major League Baseball broadcasts in the widespread absence of spectators at games during the rescheduled season
Sky Italia picks up MLB rights
Pay-television broadcaster Sky has agreed a two-season rights deal to cover Major League Baseball in Italy.
The deal takes in the impending 2020 season, as well as the 2021 campaign
MLB sees sharp fee hike in Turner renewal ahead of possible postseason expansion
Major League Baseball has secured a domestic renewal with Turner Sports for the 2022-28 cycle worth over 50 per cent more than the broadcaster’s current outlay. But the league is looking to boost rights revenues further, with plans to significantly expand the postseason.
MLB nears media rights extension with Turner Sports
Major League Baseball is closing in on a seven-year media rights extension with WarnerMedia’s Turner Sports that would be worth in excess of $3.5bn, according to industry sources.