Major League Baseball (MLB)
MLB ‘plans’ nationwide in-market streaming service
Major League Baseball is reportedly planning to develop a nationwide streaming service that would allow subscribers across the United States to watch in-market games without the need for a cable television…
MLB produces strong viewership for 2021 Wild Card games
League sees robust audience growth to begin its postseason
MLB.TV streaming service posts series of records in 2021
Return to full season, cord cutting helps fuel robust totals
MLB, Barstool Sports ‘in talks’ over midweek media rights package
Sports and culture media company Barstool Sports could potentially significantly expand its presence in the North American sports industry by signing an agreement with Major League Baseball over a series…
MLB All-Star Game posts modest audience growth
Viewership lift caps off a successful week of events for league
MLB Home Run Derby is most watched since 2017
Event boosted by the presence of Ohtani, homer-friendly ballpark
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
MLB secures wide-ranging podcast deal with Audacy
Major League Baseball and Audacy have announced a wide-ranging multiyear agreement, which makes the prominent multiplatform audio company the league's official digital audio and podcast partner.
MLB, Peacock plan test deployment of games on streaming service
Major League Baseball and NBCUniversal are planning a test deployment of live baseball games on the Peacock streaming service, with the league once again seeking to advance efforts of providing live games…
ESPN pares down game inventory, fee in MLB rights extension
Major League Baseball has completed a long-anticipated, seven-year media rights renewal with ESPN, in turn finishing off its national domestic rights through 2028
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
MLB.TV posts record-setting start to 2021 season
Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…
Brewers, Sinclair complete multi-year rights renewal
Major League Baseball’s Milwaukee Brewers have signed a multiyear rights extension with Sinclair Broadcast Group, securing a key piece of revenue and media distribution in advance of the 2021 season.
Marlins detail plans for limited fan attendance
Major League Baseball’s Miami Marlins said they will allow around 25 per cent attendance at Marlins Park this season, making the club among the first in the league to detail plans for allowing attending f…
ESPN signs contract extensions with Rodriguez, Vasgersian
ESPN has signed announcers Alex Rodriguez and Matt Vasgersian to one-year contract extensions that will keep them in place with its flagship Major League Baseball broadcast property, Sunday Night Baseball,…
World Series TV ratings hit record low
Major League Baseball’s 2020 World Series, a six-game triumph for the Los Angeles Dodgers, ended with the event’s lowest-ever television ratings in the United States.
World Series TV ratings hit record low
Viewership for Dodgers-Rays matchup falls 30 per cent from a year ago
MLB introduces expanded integration with Snapchat
Major League Baseball has introduced new features with short-form social media platform Snapchat in which the company’s augmented reality platform has now been incorporated into the league’s Ballpark mob…