Major League Soccer (MLS)

Football
Media

Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.
Football
Attendance

The arrival of Lionel Messi pushed Major League Soccer into the worldwide soccer conversation and helped the league overdeliver on its expectations for global media partner Apple, commissioner Don Garber…
Football
Media

Lionel Messi's arrival in Major League Soccer sent subscriptions to Apple's MLS Season Pass soaring, according to new figures released. The tech company, in the first year of its 10-year, $2.5bn (€2.3
Football
Media

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Football
Media

Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"
Football
Fan Engagement

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Football
Data

Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.
Football
Host Broadcast & Production

Major League Soccer has appointed the IMG agency and outside broadcast and services provider NEP Group to support live match and studio productions ahead of the start of its 10-year streaming deal with…
Football
Media

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Football
Media

League, technology giant further their planning for start of historic rights deal
Football
Media

Major League Soccer has announced a four-year, English- and Spanish-language domestic rights deal with Fox Sports starting with the 2023 season, ending a long-standing partnership with ESPN which had carried…
Football
Media

Major League Soccer will potentially only have Fox Sports as a domestic linear rights partner in the United States in 2023 after both ESPN and TelevisaUnivision reportedly declined to carry select, non-exclusive…
Football
Media

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Football
Events

Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
Football
Events

Ahead of Major League Soccer’s MLS Cup on Saturday between Los Angeles FC and the Philadelphia Union, league commissioner Don Garber said he is not pressuring Merritt Paulson to sell the Portland Timbers, a…
Football
Media

Liga MX president Mikel Arriola has revealed that the Mexican football league will centrally market its clubs’ television rights for the Leagues Cup, the regional club competition it organises alongside N…
Football

Will Apple prove the right partner to bring MLS to the masses? Frank Dunne takes a deep dive into a brave but necessary gamble.
Football
Media

Major League Soccer has secured a landmark, 10-year global rights deal with tech giant Apple worth at least $2.5bn (€2.4