Major League Soccer (MLS)
MLS bets the house on Apple ahead of crucial decade for US soccer
Will Apple prove the right partner to bring MLS to the masses? Frank Dunne takes a deep dive into a brave but necessary gamble.
MLS strikes landmark 10-year, $2.5bn Apple TV+ global rights deal
Major League Soccer has secured a landmark, 10-year global rights deal with tech giant Apple worth at least $2.5bn (€2.4
MLS enlists celebrity team owners for 2022 season campaign video
Major League Soccer has enlisted some of the biggest personalities in the league, including a number of celebrity team owners, for the first broadcast spot of its “Our Soccer” campaign for the 2022 sea…
MLS ‘seeking’ $300m a year for new domestic rights deal
Major League Soccer is reportedly seeking $300m (€267m) a year for its new domestic rights deal, which would begin at the start of the 2023 season.
Charlotte FC to give MLS roster spot to reality show winner
Major League Soccer and MGM Television are partnering to create a reality television series in which the winner will earn a spot on Charlotte FC's roster for the 2022 season, the expansion club's debut…
MLS to go head-to-head with NFL on Thanksgiving Day
Major League Soccer has decided to go head-to-head with the National Football League by broadcasting a postseason game on the main Fox broadcast network on Thanksgiving Day on Thursday, November 25
MLS All-Star Game generates mixed domestic ratings success
The 2021 Major League Soccer All-Star Game proved a mixed success on domestic television in the United States, gaining record ratings on the Spanish-language Univision/TUDN but historic lows for the English-language…
MLS enjoys healthy midseason domestic TV ratings
Major League Soccer is enjoying healthy domestic television ratings at its midseason point in 2021, with audiences up across ABC/ESPN, Fox Sports, and Univision from the corresponding points in the calendar…
US Soccer, SUM to end long-running commercial relationship
The United States Soccer Federation is bringing its commercial rights in-house, in turn ending a long-running relationship the Major League Soccer-controlled Soccer United Marketing that dates to 2004
Red Bulls to feature in MLS, Bleacher Report docuseries ‘The Academy’
The New York Red Bulls youth program will be featured in the second season of Major League Soccer and Bleacher Report's five-part, all-access documentary series The Academy
Sporting Kansas City-Minnesota United playoff game moved to secure primetime Fox window
Major League Soccer has pushed back the MLS Cup Western Conference Semifinal game between Sporting Kansas City and Minnesota United FC by one day to December 3 in order to secure a primetime broadcast…
MLS unveils enhanced second-screen broadcasts during playoffs
Major League Soccer will introduce an enhanced second-screen broadcast feed during the MLS Cup Playoffs, which will implement player-tracking data and advanced metrics from technology company Second Spectrum
MLS Cup Playoffs boosted by additional ABC coverage
Major League Soccer's postseason will gain significantly more broadcast reach in the United States with the main ABC network airing a conference semi-final as well as a conference final
MLS, Pluto TV extend content agreement
Major League Soccer and Pluto TV, the free, ad-supported streaming service owned by US media group ViacomCBS, have announced a multiyear extension of their content agreement.
MLS, US Soccer strike content pact with Bleacher Report
Major League Soccer and the United States Soccer Federation have agreed to a content deal with sports-focused digital media platform Bleacher Report, with MLS stating the contract will grant the Turner-owned…
Fox Sports features artificial crowd noise at MLS Is Back Tournament – unlike ESPN coverage
Fox Sports has announced that its broadcast coverage of the MLS Is Back Tournament in Orlando, Florida, will feature artificial crowd noise
ESPN looking to “own the morning” with MLS Is Back Tournament
ESPN is confident that the early kickoffs during Major League Soccer's MLS Is Back Tournament will lead to significant domestic television ratings during the mornings for the sports network this summer.
Major League Soccer, Fox Sports partner for new esports competition
Major League Soccer is teaming up with domestic broadcast partner Fox Sports to create a new esports competition, which is designed to help fill the sports competition void amid the global Covid-19 pandemic