Major League Soccer (MLS)
Fox Sports Africa has restarted its coverage of Major League Soccer in sub-Saharan Africa after year-long negotiations with IMG and Soccer United Marketing.
Major League Soccer’s deal with Gol TV Latin America is a stop-gap to ensure coverage in the region for the remainder of the 2014-15 season. The league will seek a longer and more lucrative deal from next season.
Major League Soccer will enjoy a substantial increase in exposure in Brazil in the 2015 season, which got under way at the end of March.
Pan-regional sports broadcaster Eurosport is thought to be paying a strong rights fee for Major League Soccer rights across Europe, excluding the UK, in its four-year deal agreed last week.
Major League Soccer said it chose the IMG Events & Media agency to handle its media rights because the agency was “aggressive” in its plans, and shared the league’s philosophy about creating a long-term partnership to build the MLS profile globally.
Interview with Gary Stevenson, president and managing director of MLS Business Ventures, on the new MLS/SUM eight-year deal with IMG Events & Media.
The top US football league, Major League Soccer, and the country’s national football association, US Soccer, enjoyed a five-fold increase in the value of their domestic media rights at the end of a long and complex set of negotiations with broadcasters ESPN, Fox and Univision Deportes.
MP & Silva sold Serie A and Ligue 1 online betting rights to the Perform Group. But just nine months ago it sold the same rights to Rightster as part of a launch of a joint venture with the company. So what’s going on?