Major League Soccer (MLS)

Latest Features

Fox Sports Africa has restarted its coverage of Major League Soccer in sub-Saharan Africa after year-long negotiations with IMG and Soccer United Marketing.

Fox Sports Latin America this week enhanced its football portfolio with a deal for US Major League Soccer. 

Major League Soccer’s deal with Gol TV Latin America is a stop-gap to ensure coverage in the region for the remainder of the 2014-15 season. The league will seek a longer and more lucrative deal from next season.

Major League Soccer will enjoy a substantial increase in exposure in Brazil in the 2015 season, which got under way at the end of March.

Pan-regional sports broadcaster Eurosport is thought to be paying a strong rights fee for Major League Soccer rights across Europe, excluding the UK, in its four-year deal agreed last week.

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Major League Soccer will have the most comprehensive US broadcast network schedule in league history in its 25th season next year
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The MLS Cup final, which was won by the Seattle Sounders on Sunday, November 10, drew an average audience of just 823,000 on ABC
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League to get broader TV distribution amid broader period of ascendancy
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US football league MLS has partnered with free-streaming service Pluto TV to launch a dedicated channel in the country

Features

Major League Soccer said it chose the IMG Events & Media agency to handle its media rights because the agency was “aggressive” in its plans, and shared the league’s philosophy about creating a long-term partnership to build the MLS profile globally.

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Interview with Gary Stevenson, president and managing director of MLS Business Ventures, on the new MLS/SUM eight-year deal with IMG Events & Media.

The top US football league, Major League Soccer, and the country’s national football association, US Soccer, enjoyed a five-fold increase in the value of their domestic media rights at the end of a long and complex set of negotiations with broadcasters ESPN, Fox and Univision Deportes.

MP & Silva sold Serie A and Ligue 1 online betting rights to the Perform Group. But just nine months ago it sold the same rights to Rightster as part of a launch of a joint venture with the company. So what’s going on?