National Football League (NFL)
NFL forges closer ties with Twitter through new strategic partnership
American football league the NFL has signed a new multi-year partnership with social networking service Twitter which will deliver daily uniquely packaged official NFL video and other types of content to fans on a year-round basis.
CBS plans to live stream Super Bowl adverts
US network CBS is planning to become the first broadcaster in the country to live stream all adverts during the 2016 Super Bowl, the championship game of the NFL American football league.
New class-action lawsuit filed against NFL, DirecTV
A class-action lawsuit has been filed against American football’s NFL and pay-television operator DirecTV by antitrust attorney Michael Hausfeld and colleagues at the Hausfeld law company.
NFL extends with Austrian broadcast partner
Austrian commercial broadcaster Puls 4 has agreed a three-year extension to its rights deal with American football league the NFL.
NFL set for extensive free-to-air coverage in Germany
The NFL American football league is set to receive unprecedented free-to-air coverage in Germany under an agreement with commercial broadcaster ProSiebenSat.1.
NFL testing the waters in online deal with Yahoo
The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.
NFL appoints Microsoft exec to bolster media content offering
American football league the NFL has appointed senior Microsoft executive Jordan Levin to the new role of senior vice-president and chief content officer.
NFL lifts blackout policy for 2015 season
The NFL American football league has suspended its controversial broadcast ‘blackout’ policy for the 2015 season.
NFL breaks new ground with streaming initiative
The NFL will experiment with streaming live coverage of the American football league via online platforms on a global basis next season.
MP & Silva wins ‘fierce’ agency tussle for NFL rights across Europe
MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.
Daniel Cohen, senior vice president Americas, MP & Silva
Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.
MP & Silva to market NFL rights in European territories
The MP & Silva agency has agreed a deal to market the NFL American football league’s media rights across 42 European territories.
Watching Brief (Vol.96) Special Focus: American Football
Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX
NFL launches new video app for Super Bowl fans
The NFL American football league has launched an in-stadium app providing video content for fans attending its Super Bowl showpiece game in Phoenix on Sunday.
NFL signs YouTube partnership
American football league the NFL has signed a partnership with YouTube creating an official channel for the organisation on the video-sharing platform.
NFL renews CBS Thursday Night Football deal
The NFL American football league has extended a rights deal for the Thursday Night Football package with the CBS network in the US.
ESPN’s media arm strikes NFL rights deals in Africa
The media distribution arm of pay-television broadcaster ESPN has agreed one-year rights deals for African pay-television providers Supersport and Zuku Sport for coverage of this year’s NFL American football league playoffs and Super Bowl championship game.
NFL furthers online video drive with Facebook partnership
American football league the NFL has bolstered its online video offering by agreeing a partnership with social media platform Facebook, according to the Wall Street Journal newspaper.