NFL

Latest Features

USA

Fox’s acquisition of broadcast rights to the NFL’s Thursday Night Football package is the first step in the US media group’s rebuilding project after many of its assets were sold to Disney.

The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.

The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.

Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.

Perform’s expertise in digital content was key to winning NFL distribution rights in this month’s deal.
USA

US telco Verizon will expand its streaming-rights deal with the NFL to incorporate the Yahoo Fantasy Football app on smartphones and tablets from the 2019 season
USA

Twitter has extended content partnerships with MLS and the NFL as part of a series of announcements at a presentation to advertising executives in New York
USA

The NFL has hit back at US telco AT&T after the latter’s decision to remove the NFL Network and Red Zone channels from its U-verse TV and DirecTV Now platforms.
USA

The NFL is looking to expand its Sunday Ticket package for out-of-market games beyond its exclusive deal with DirecTV and into the digital frontier

Features

Interview with Simon Denyer, Perform Group chief executive, on the agency’s deal to market NFL rights outside Europe and the US.

Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.

Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

African telco Econet has continued to spend its billion-dollar sports-rights acquisition budget in recent weeks, buying Formula One, National Football League and Brazilian football rights.

Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.

John Manning, research analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl 50

USA

Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.

Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.

The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.

Fewer NFL American football matches will be shown free-to-air in the UK in the 2015 season, but the league has secured deals which it believes will still reach a wide audience.

The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.

MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.

Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.

Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX