Pitch International

Football

France’s Ligue 1 has bolstered its strong international rights sales performance with a significant increase in the value of its media rights in South Korea, through a deal with e-commerce company Coupang.
Football
Media

The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
Football

Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.
Cricket

New Zealand Cricket struck a new long-term deal with Sony Pictures Networks which is a slight increase on the current fee, but which will rise strongly if a second India series takes place over the term.
Cricket

Pay-television broadcaster TNT Sports secured rights in the UK and Ireland to all India home matches from January 2024 to March 2028 after facing minimal competition for the rights.
Cricket

Nine Entertainment and Foxtel renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031 at increased fees after extracting strong value from the ECB’s properties in recent years.
Golf

Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.
Cricket

The Pitch International agency bought out Board of Control for Cricket in India international rights after Viacom18 opted for a guaranteed income over attempting to sell the rights itself.
Cricket

Viacom18-owned OTT platform JioCinema is showing India’s current tour of the West Indies after sublicensing co-exclusive digital rights in India from FanCode for a significant fee.
Football

The FA’s decision to cede control of FA Cup international rights to the Premier League could be confirmed next Monday, July 17, as the governing body looks to prevent a reduction of about $235m in its media rights revenue over the four seasons from 2024-25 onward.
Tennis

The ITF has appointed Pitch International and Two Circles to handle any as-yet unsold commercial rights to this year’s Davis Cup, as the fallout from the terminated Kosmos deal continues.
Golf

Sky Sports agreed a three-year extension with the USGA, along with its agency Pitch International, for rights to the US Open after the parties came to a late agreement over the fee.
Football

DAZN has taken a further stop towards its aim of establishing itself the global home of women’s football with a deal to show the FA Women’s Super League and Women’s FA Cup in Spain, Italy, Japan and other territories from 2022-23 to 2023-24.
Golf

DAZN’s branch into golf follows two significant developments for the service this year: its first ever consumer price increase and its loss of English Premier League rights.
Rugby Union
Media

Australian subscription streaming platform Stan Sport’s deal for the Six Nations has rounded out its offering of rugby union to its subscribers.
Football

The agency is currently in the market seeking new broadcast deals ahead of the 2022-23 season, several of which are expected to be two-season extensions to existing agreements.
Football

The Football Association has agreed to extend Pitch International's FA Cup media rights deal in Western Europe, the Middle East and North Africa on the same financial terms, SportBusiness Media understands.
Football

The Pitch International agency has reached an agreement with the Football Association to retain FA Cup broadcast rights in Western Europe and the Middle East and North Africa for an additional four seasons,…