Pitch International
EFL nets international increase with focus on US growth
Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.
New Zealand Cricket strikes backloaded deal with Sony
New Zealand Cricket struck a new long-term deal with Sony Pictures Networks which is a slight increase on the current fee, but which will rise strongly if a second India series takes place over the term.
Pitch recoups half of international BCCI fee through TNT Sports deal
Pay-television broadcaster TNT Sports secured rights in the UK and Ireland to all India home matches from January 2024 to March 2028 after facing minimal competition for the rights.
ECB lands big uplifts for rights in Australia
Nine Entertainment and Foxtel renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031 at increased fees after extracting strong value from the ECB’s properties in recent years.
Sky pays uplift to renew PGA Championship till 2026
Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.
Pitch swoops for BCCI international rights buy-out
The Pitch International agency bought out Board of Control for Cricket in India international rights after Viacom18 opted for a guaranteed income over attempting to sell the rights itself.
Viacom18 pays up for non-exclusive digital rights to India’s Caribbean tour
Viacom18-owned OTT platform JioCinema is showing India’s current tour of the West Indies after sublicensing co-exclusive digital rights in India from FanCode for a significant fee.
Premier League offers FA escape from $235m international rights shortfall
The FA’s decision to cede control of FA Cup international rights to the Premier League could be confirmed next Monday, July 17, as the governing body looks to prevent a reduction of about $235m in its media rights revenue over the four seasons from 2024-25 onward.
Pitch and Two Circles help ITF with post-Kosmos Davis Cup, but long-term picture is unclear
The ITF has appointed Pitch International and Two Circles to handle any as-yet unsold commercial rights to this year’s Davis Cup, as the fallout from the terminated Kosmos deal continues.
US Open fee down again in Sky renewal
Sky Sports agreed a three-year extension with the USGA, along with its agency Pitch International, for rights to the US Open after the parties came to a late agreement over the fee.
WSL continues international revenue growth with expanded DAZN deal
DAZN has taken a further stop towards its aim of establishing itself the global home of women’s football with a deal to show the FA Women’s Super League and Women’s FA Cup in Spain, Italy, Japan and other territories from 2022-23 to 2023-24.
DAZN branch into golf props up tournament values in Japan
DAZN’s branch into golf follows two significant developments for the service this year: its first ever consumer price increase and its loss of English Premier League rights.
Stan bolsters rugby offering with new Six Nations deal
Australian subscription streaming platform Stan Sport’s deal for the Six Nations has rounded out its offering of rugby union to its subscribers.
Pitch ticks over EFL international rights deal for two more seasons
The agency is currently in the market seeking new broadcast deals ahead of the 2022-23 season, several of which are expected to be two-season extensions to existing agreements.
FA and Pitch agree four-year FA Cup international rights renewal
The Football Association has agreed to extend Pitch International's FA Cup media rights deal in Western Europe, the Middle East and North Africa on the same financial terms, SportBusiness Media understands.
EXCLUSIVE: FA and Pitch agree four-year FA Cup international rights renewal
The Pitch International agency has reached an agreement with the Football Association to retain FA Cup broadcast rights in Western Europe and the Middle East and North Africa for an additional four seasons,…
Pitch to sell wider Northern Hemisphere rugby package after retaining Six Nations
Pitch International will continue to sell the Six Nations’ international media rights in a new deal that allows the agency to take a wider Northern Hemisphere rugby package to the market for the first t…
Premiership Rugby outlines Pitch-aided international distribution, including Stan Sport deal
Stan Sport, the streaming service of Australian media group Nine Entertainment, has acquired rights to the English Premiership rugby union club competition